An Overview Of All A.I. Features Inside Your Fern CRM Account

This tool had no A.I. features at all when we started using it in 2020. Now, in 2026, there are so many A.I. features that it can be a struggle to understand what each one does and how it can help your business deepen customer relationships without looking like you’ve gone off the A.I. deep end!

And, to make it even harder, the developers named each feature to be as clear as mud when you see them all together in your account.

So here’s a zoomed-out view of the current (as of May 2026) features and what they do, in a nutshell:

The Costs Of Using AI In Fern CRM

Please be aware that almost ALL of the A.I. features come with an additional cost that’s deducted automatically from your Pay-As-You-Go Wallet.

Fern CRM the company is charged every time you use an A.I. feature inside Fern CRM the tool. Many of our customers don’t use any A.I. at all in their business, so it doesn’t make sense to bake these costs into the monthly subscription price. Instead, everyone simply pays for what they use. For some, that might be less than $1/month while others might want to pay a flat rate of $100/month to get “unlimited” usage.

Some features have a free tier, but most are charged based on usage. It’s really hard to list out the actual costs of each feature because it can vary based on the kinds of questions you ask, which AI model you choose, and more. Most usage costs less than one cent USD, so give it a try and then look at the itemized receipts in your Wallet settings (under Settings >> Billing >> Wallet & Transactions).

We also list out all PAYGO prices (and do our best to keep this list accurate & updated) here: https://help.ferncrm.com/articles/paid-features-and-wallet/

A.I. Features List

AI Employee: 

AI Employee is the only thing on this list that isn’t really a feature. AI Employee is an umbrella option for heavy A.I. users to get “unlimited” usage of certain features for one, flat-rate monthly price. Start by using the A.I. features as-is and monitor how much you pay each month. If your usage starts to go over $100/month, then consider getting an AI Employee plan.

AI Employee includes “unlimited” (more on that in a moment) AI Agent minutes, Conversation AI messages, replies to reviews using Reviews AI, content generation using Content AI, and image generation using Image AI. To see the most up-to-date price and what’s included, open any of those features and look for something like, “Upgrade to unlimited AI Employee plan”

We’re putting “unlimited” into quotation marks because HighLevel calls it unlimited (no quotation marks) but the fine print says they “reserve the right to throttle, limit, require service upgrades, or terminate your access with or without notice.” So I think it’s probably unlimited for those using it ethically and sustainably within reason.
​Found inside any of the included features → Settings → AI Employee plan
​

Conversation AI: 

An AI chatbot you train on your business information — FAQs, website content, or documents — that responds automatically to customer messages across channels like SMS, live chat, Facebook Messenger, Instagram DMs, and WhatsApp.
​Found under AI Agents → Conversation AI.
​

Voice AI (Inbound Calls): 

An AI phone agent that answers calls to your business phone number. When a call comes in, it greets the caller, answers questions, collects information, books appointments, and can transfer to a human team member when needed – 24 hours a day without any staff involvement. It only handles incoming calls to a number you assign it.
​Found under AI Agents → Voice AI (assigned to a phone number in your account).​
​

Reviews AI: 

An AI tool that reads your incoming Google and Facebook reviews and generates personalized, on-brand responses. It can run in Suggestive mode (drafts a reply for you to review before posting) or Auto-Pilot mode (responds automatically based on your settings, including star rating and wait time). 
Found under Reputation → Settings → Reviews AI.
​

Content AI: 

An AI writing assistant embedded directly inside the platform’s content tools. Use it to generate social media captions, email campaigns, blog posts, landing page copy, and more.
​Found inside the Social Planner, Email Builder, Blogs, and the Funnel/Website Editor via the AI button in each tool.
​

Schema AI: 

An AI writing assistant embedded directly inside the SEO settings of any webpage/funnel page/store page/blog page inside the page builder. It’s purpose is to automatically create the schema content needed for SEO purposes, but we highly recommend you avoid using it and learn how to DIY your own schema. One of our fabulous CRM members is an SEO expert and she warned the Fern CRM community about the dangers of getting banned and blacklisted by the search engines (especially Google) if the A.I. misunderstands what your page is about and creates the wrong schema. We’re trying to find a way to hide this option from all Fern CRM accounts, but in the meantime please use with caution or avoid altogether!
​Find it inside the Page Builder for any webpage/funnel/store/store/etc. via the SEO & Optimization settings in the top toolbar.
​

Ask AI: 

An AI assistant you can chat with from anywhere inside your Fern CRM account. Beyond answering questions and brainstorming ideas, it can generate content in your brand voice, help set up features step-by-step (like setting up a booking calendar), and execute actions in the platform directly: updating contacts, rescheduling appointments, or pulling CRM data.
​Found in the left sidebar of your account.
​

Agent Studio: 

A visual, no-code builder for creating advanced custom AI agents. Design complex multi-step workflows on a canvas: connecting AI decision-making with knowledge base lookups, API calls, web search, and conditional routing. Agents can be triggered by CRM events (form submissions, tags, chat messages) and connected to Ask AI for on-demand execution. **Not included in AI Employee.
​Found under AI Agents → Agent Studio.
​

Voice AI Widget (Website): 

Ok, this one sounds really cool and we’re super excited to test this feature for better customer experiences. (Especially for coaches! Ask us why in the community…)

Embeds a voice-enabled chat bubble on your website or funnels. Visitors click a microphone icon and speak directly with your AI agent in real time, right in their browser – no phone number, no app, no download required. The conversation streams through their device’s microphone and speakers. It uses the same Voice AI agents you configure in the platform, but delivered as a browser-based widget rather than a traditional phone call. **Not included in AI Employee.
​Found under Sites → Chat Widget → Voice AI (widget type). Charged per minute of usage.​
​

Voice AI Outbound Calling: 

Allows your Voice AI agent to initiate phone calls to contacts through a Workflow. Set it up to call leads after a form submission, remind contacts of upcoming appointments, or follow up on pipeline activity — all without a human picking up the phone. Outbound calling must be activated and approved before use and can only be triggered inside Workflows. **Not included in AI Employee.
​Found under Automation → Workflows (add the “Voice AI Outbound Call” action). Charged per minute of usage.
​

AI Studio: 

Think vibe coding. This one has its pros and cons, especially when it comes to having SEO-friendly and accessible web pages.

An AI-powered platform that lets anyone design, build, and launch fully functional experiences through natural conversation, no coding required. (But it builds in html code & javascript, which means you lose the benefits of the visual, drag-and-drop page builder.)

With AI Studio, you can create multi-page websites, funnels, applications, and interactive components simply by describing what you want, and refine them into production-ready experiences within minutes. **Not included in AI Employee.
​There are no hosting charges, and tokens are free during the Labs phase. After launch, a free tier will be available, with transparent, pass-through token pricing for any usage beyond the included limits. Found under AI Studio.
​

Funnel & Website AI:

AI-assisted page building inside the funnel/website editor. (Currently free to use with fair-use daily limits.)
​Find under Sites → Funnels or Sites → Option appears when creating or editing a funnel or website.
​

Workflow AI: 

AI assistant for building and editing automations (Currently free to use with fair-use daily limits.)
​Find under Automation → Workflows when creating or editing a workflow.

Learn More

If you want any help with learning an AI feature or understanding how it could benefit your business, reach out any time and let us know!

We can send links to tutorials we’ve personally vetted, curated for your preferred learning style. You can hop onto an Office Hours session with us to get a personalized demo or help setting it up. Or ask questions in the Fern CRM Brain Trust Community to get the conversation started.

Whatever questions you have ~ about these features, the prices, or anything else ~ we’d love to hear ’em and help!