Tag - strategy

I’m going to try to make this as easy to understand as possible because it’s a super complex topic but you only need to scratch the surface of it to succeed! First, a quick definition: Root domain: the URL you register and put your website on. For example, Fern CRM’s root domain is:ferncrm.com Subdomain: a ... Read more

According to LeadConnector: Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email. The most popularly referenced law is — US’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) legislation enforced by the Federal Trade Commission. In May 2018, GDPR became ... Read more

Email is a powerful tool for nurturing buyers and turning them into brand champions. So naturally, Fern CRM is designed to deliver better email results for your business. But a tool can only do so much without the right strategy. All you need to get started with using Fern CRM is a quick decision: What ... Read more