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Tag - email reputation
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Unsubscribe links are crucial to keeping your email reputation clean. Emails without an unsubscribe link violate email regulations and break Google and Yahoo’s terms for emails sent to their users. (If you’re interested in the details, read more about the legal requirements, fines, and impact on your email reputation here – https://help.ferncrm.com/articles/importance-of-unsubscribe-link/) And if your ... Read more
According to LeadConnector: Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email. The most popularly referenced law is — US’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) legislation enforced by the Federal Trade Commission. In May 2018, GDPR became ... Read more
Email is a powerful tool for nurturing buyers and turning them into brand champions. So naturally, Fern CRM is designed to deliver better email results for your business. But a tool can only do so much without the right strategy. All you need to get started with using Fern CRM is a quick decision: What ... Read more