Why You NEED An Unsubscribe Link In Your Emails [Strategy]

According to LeadConnector:

Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email. The most popularly referenced law is — US’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) legislation enforced by the Federal Trade Commission.

In May 2018, GDPR became a compulsory rule for any brand with subscribers in the EU.

According to article 17 of GDPR, ‘Right to erasure’, data subjects (subscribers) have the right to ask for their data to be deleted. In that case, data controllers have to comply with it. They have to delete any data when it’s no longer required for the purposes for which it was collected or the data holder/subjects withdraw consent for it to be used.

If a contact unsubscribes from an email list, they are exercising their ‘Right to erasure’, and the data controller (the email list owner) has to unsubscribe them and delete their data.

Non-compliance with GDPR can lead to a fine amounting to €20 million or 4% of annual global turnover, whichever is higher.

Add An Unsubscribe Link To Your Fern CRM Emails

Learn how to quickly add an unsubscribe link to all emails sent from Fern CRM here: https://help.ferncrm.com/articles/how-to-add-an-unsubscribe-link/

It literally only takes a couple clicks and you’re done!