Strategy – Fern CRM Help Docs

Category - Strategy

The ins and outs of creating a clean email reputation that lands your emails in the inbox instead of the junk folder.

Articles

Dedicated Email Domain Strategy
Email is a powerful tool for nurturing buyers and turning them into brand champions. So naturally, Fern CRM is designed to deliver better email results for your business. But a tool can only do so much without the right strategy. All you need to get started with using Fern CRM is a quick decision: What ... Read more
Why You NEED An Unsubscribe Link In Your Emails [Strategy]
According to LeadConnector: Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email. The most popularly referenced law is — US’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) legislation enforced by the Federal Trade Commission. In May 2018, GDPR became ... Read more