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Category - Email
How to get amazing results from your Fern CRM emails.
Articles
Unsubscribe links are crucial to keeping your email reputation clean. Emails without an unsubscribe link violate email regulations and break Google and Yahoo’s terms for emails sent to their users. (If you’re interested in the details, read more about the legal requirements, fines, and impact on your email reputation here – https://help.ferncrm.com/articles/importance-of-unsubscribe-link/) And if your ... Read more
It happens to every business eventually. An email bounces and, if your Fern CRM system is setup correctly, the contact is tagged, DND is enabled, and someone on your team is notified to look into it. If you don’t already have that set up, get the done-for-you template from us! (Template includes the Bounced Email ... Read more
Fern CRM is one of the best tools for landing emails in the inbox I’ve ever seen. But it only works if it’s set up correctly. There’s one prep step before this process ~ pick a subdomain for your email engine to operate on. In a nutshell, it can be any subdomain on your website’s ... Read more
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The ins and outs of creating a clean email reputation that lands your emails in the inbox instead of the junk folder.
Email is a powerful tool for nurturing buyers and turning them into brand champions. So naturally, Fern CRM is designed to deliver better email results for your business. But a tool can only do so much without the right strategy. All you need to get started with using Fern CRM is a quick decision: What ... Read more
According to LeadConnector: Digital laws might differ from country to country, but almost every country states that you must have an unsubscribe link in your email. The most popularly referenced law is — US’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) legislation enforced by the Federal Trade Commission. In May 2018, GDPR became ... Read more